Assessment Image Guidelines
Elicit cooperation by announcing the upcoming filming several days in advance so employees aren’t surprised by someone unexpectedly walking through their work area with a camera. You might ask them not to wear anything with logos other than for your company (for copyright reasons we “erase” other logos). Employees are more eager to cooperate if they know beforehand this will be used for their own benefit and not in any negative or judgmental way, and will only be seen by co-workers.
- Choose employee leaders and role models as subjects.
- Models should be alert and focused (without frowns).
- Seek diversity in age, gender, race, etc., and avoid using the same person more than once.
- Adhere to company safety policy (proper use of PPE, authorized clothing or jewelry, etc.).
- Watch for good posture (head up, knees bent, back straight, etc.).
- Get as close as possible to the subject without cropping head or feet–we’ll crop if you’re too far away but we can’t replace head or feet. Extreme close-ups are okay if the focus is on hand techniques.
- Keep a clear view with nothing to block the subject (pipes, railings, machinery, etc.).
- Avoid visible logos on clothing (other than your company’s).
- Include only desired tasks and keep observers behind the camera. The larger the audience, the more likely the subject will be self-conscious.
- Encourage the “model” to focus on their task and not look at the camera.
- Be sensitive to employee feelings (avoid embarrassing angles or poses).
- Don’t include cigarette smoking.
- Use a tripod whenever possible to reduce blur, or use your body as a tripod:
- Clamp your elbows to your body and keep your forearms as close to the body as possible
- Turn from the waist and lower body and keep your upper body together as one unit
- Bend your knees as shock absorbers, but don’t bob up and down
- Rest the camera on one palm while the other hand operates the controls
- Brace yourself or the camera against a wall, railing, etc.
- Be aware of lighting
- Turn on available lights
- Choose your position to keep light sources behind you (shooting toward the light confuses most cameras)
- More pictures allow us more options—”the more the better.”
We will crop, retouch, and so on. Please send your pictures “as is.”